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Oftentimes, I find that clients are quick to attribute success (rankings and ultimately natural visits and conversions) solely to site-site efforts, which can lead them to ask, �Why am I paying for link building.

If you are selling an eBook, studies show that having an image of the book creates an increase in sales. A 3D cover gives the customer the feeling that they are actually getting SOMETHING for their money, not just a bunch of digital 1s and 0s.

There are several ways of creating an image for you to use. The first is to pay a designer to create one for you. The advantages of this are that you can usually receive an image or collection of images (in various sizes) that really looks nice. However, these custom images can be costly...between $50 and $200. And frequently it takes several iterations before the designer makes a 3D cover that matches exactly what you need.

The second method is to buy Adobe Photoshop and an Action Script. An Action Script is like a macro or mini-program within Photoshop. In the case of creating a 3D book cover, it involves converting the flat image and giving it effects like depth perspective, reflection, shadow, etc. There are existing templates and scripts for Photoshop that produce some really beautiful images. The difficulty is that both Photoshop and the Action Scripts are fairly pricey and have a bit of a learning curve. Photoshop costs $300 and the popular scripts for the 3D covers run about $50 to $100.

The third method is to use GIMP. GIMP is a free graphic software package that is as close to Photoshop you can get. There are some technical differences between GIMP and Photoshop which high-end graphic designers will argue about. But for the purposes of designing your own 3D book cover, GIMP can produce the same quality image as Photoshop.

GIMP is 'open-source' software. It is not owned by any one company. It is available freely on the internet.

There are several steps to creating a photo-realistic 3D cover. First, the image actually consists of several smaller images: the face, the spine, and the top edge. Reflections are created for the face and spine layers. Highlights are added to give texture to the book, especially at the bend and top edge. Those 'layers' are then wrapped around a box within GIMP.

One of the best things about mastering the GIMP technique is that GIMP can open . There are free book cover templates available on the internet, but they are all in PSD files, which is Photoshop's format. Those free files can then be opened by GIMP, and the technique for wrapping can then be applied to those files as well, all without having to pay for Photoshop!

In addition to being fun, designing your own 3D Book covers can be profitable. Many internet marketers are looking for graphics to go with their products. Once you learn how to create those graphics, you then have the ability to sell them! Search Internet Marketing forums for people looking to buy graphics, or sign up with one of the many freelance design websites on the internet.

However you choose to create your 3D book cover, always strive for top quality results. A poor image, such as those created by free websites, can hurt your eBook sales. It is better to have NO image than to have a bad one.

Exchanging links has been around for a long time, but I would like to point out some really useful tips to help you rank higher in search engines.

First and foremost: Only exchange links with related sites. Why? First off, a user who is on a gaming site (for example) doesn't really care much about a site that has information on gardening- generally speaking of course. The user came to the site to play games and they are most likely only going to follow links that are related to gaming in some way.

Second: Manually exchange links, if you use software you won't build quality links, Google is capable of identifying link directories, if your site is in a bunch of link directories your site may experience the "sandbox" effect. This happens when your site receives just about no traffic from search engines, to fix it try to stop using the directories, let authority sites link to you- this will provide a quality you and there parties.

Third: Page Rank or PR is only a small factor, I found out that related content is the most important factor to ranking high, yeah it's nice to get a link from a page rank 5 or 6 website, but often times this won't happen until more people start to notice your website.

Whenever I am on the web browsing forums I always see people looking for high PR sites, which ultimately is fine, but I think they also need to keep in mind that it is just as equally important to find sites with related content. If all your inbound links are coming from something totally different than your nice then that raises suspicion to Google and the visitors of your site.

You'll be surprised of how many people are willing to help you, Many webmasters want to link related content, especially if your site is of value, just remember that whether it be a one way link or a reciprocal link it still contains value.

More Discussion:

Now I would like to talk a little bit about Alexa. No Alexa is not a girl (in this case). Alexa happens to be a very powerful and popular website estimator, it determines your global traffic rank and regional traffic rank. For example: Google is Number 1 Globally and Regionally (USA). If you're site is written in English then your target goal should be to have more than 80% of your visitors be of that language. Why? This has to do with the likelihood of your site being recommended to others, if a user from another language comes on they will have to use a translating service to view your page, they probably won't refer your site but it will become more as a "one time use" type of deal.

Whatever your niche may be- Try finding related sites. Gaming Link Exchange sites are really easy to find, you can contact the webmasters and ask them, some webmasters are pretty strict about what sites they exchange links with.

Alexa traffic ranking and Google Page Rank is updated every few months, this depends on your backlinks, traffic etc... Everysite needs backlinks to rank, I don't care what type of service your are offering, the internet is very competitive, start by competing for small niche words, here is what worked for me: Try ranking for a specific game you have hosted on your site, if you try to rank for a general term like "games" it could takes ages, literally.... but if you ranked for the game Super Mario Crossover you are more likely to get on the first page of Google, because it is a less competitive keyword/phrase.

There is always room for more websites, if you have good content you will get traffic, like I stated earlier you need backlinks, links can be acquired from other bloggers who come across your site and recommend it on their blog, To track your traffic you should use some sort of meter, I recommend sitemeter, they have a free and paid version, I happen to find Sitemeter very addicitive I constantly am looking at how people found my site/where they were referred from. There are plenty of other trackers like Who is Amung us etc...

Any site can be profitable, whether you are selling a product or just offering ads, most gaming sites make their revenue from ads meaning they don't sell anything special or out of the ordinary, here is a general rule of thumb for adsense earnings: 1,000 Vists= $10 USD approximately... This can vary on days but I find this to be very fitting, so if you don't have a blog I recommend starting one... It could be an extra 100 bucks a moth. The way I look at is this: Gas for my car, food... Yeah, extra cash is nice, especially when it comes from something I enjoy doing.

Well Good luck and never stop the SEO link building process!